Advertising agencies are pitting their impressive heads against each other to secure a Rs 20 crore contract for the advertising campaigns of the Congress and the Bharatiya Janata Party (BJP), a few days after the Assembly polls were announced by the Election Commission. Their brief? To sell snow to sceptical, and cynical Ekimoes.
The BJP is working rapidly. It viewed seven presentations, shortlisted four and will award the Rs 10 crore ad campaign contract on Friday.
The winner will be required to convince the people of Delhi that the BJP is a better party to vote for because roads in Delhi are non-existent, there is power but it cannot be relied upon and the piped water can make you sick.
