After Twitter war with Kejriwal, Paytm gets into another controversy with its new 'drama' ad

As soon as the ad came out, the Twitterati trolled it calling the ad a bad take on the current situation of the common man

Taking advantage of Modi government’s announcement to ban Rs 500 and Rs 1,000 notes to fight black money, Paytm, one of India’s largest online-transaction site tried to market the move in their favour. But all didn’t go too well with Twitterati. What Paytm thought was an advertising masterstroke soon turned into a PR nightmare soon.  
 
With the tag line ‘Drama Bandh Karo… Paytm Karo’, the company along with its agency McCann Delhi, created an ad which showed the house-help asking her privileged boss to stop dramatizing the situation and use PayTm for transactions.
 
As soon as the ad came out,  Twitterati trolled Paytm, calling the ad a horrible and insensitive take on the current plight of the common man.  



Soon after the nightmare on Twitter, Paytm founder Vijay Shekhar apologised and said  the ad has been taken 

With our strong belief in financial inclusion for every Indian, here is our upgraded ad. pic.twitter.com/DiUbNuERGK

— Paytm (@Paytm) November 14, 2016

PayTm, tweeted: With our strong belief in financial inclusion for every Indian, here is our upgraded ad.
 
The advertising blunder comes just a day after Paytm touched a record 5 million transactions per day as against 2.5-3 million transactions earlier.
 
The transaction value continued to be 200% of the average ticket size, while the number of app downloads went up 300%. 
 
Just last week, a Twitter war had broken out between Delhi’s chief minister Arvind Kejriwal and Paytm’s founder and CEO, Vijay Shekhar Sharma, after advertisements surfaced where the latter congratulated Prime Minister Narendra Modi for demonetising Rs 500 and Rs 1,000 notes -- a move that will benefit Paytm as people would choose to make payments with mobile wallets.