Air Tel joins hands with INOX

AirTel today tied up with INOX at City Centre, the new shopping mall in the city, for co-promotions.

As part of the tie-up, AirTel would be offering special tickets for movie premiers to customers, while INOX-City Centre would keep aside tickets daily for AirTel customers.

Only AirTel customers would be able to directly call INOX-City Centrethrough a 3-digit code number from their mobile phones for ticket booking, list of movies, timings of shows.

Anupam Verma, chief marketing officer, Bharti Cellular said, "We hope this association with INOX-City Centre would make mobile experience of all customers even more exciting and enjoyable."

AirTel has also installed two specially designed charging units at INOX-City Centre to enable visitors to charge their phones, irrespective of service provider.

Verma said, AirTel would install such charging units at shopping malls, restaurants, colleges and hospitals. This was part of the value added service provided for customers.

He added that the usage of value added services of AirTel had increased and its contribution to revenues was significant.