Ajanta Health, a newly-started heathcare and cosmetics division of Ajanta India Limited which is the world's largest clock manufacturer, has rolled out its oral care and cosmetic products in Hyderabad.
To be marketed by Patel & Co, the super distributor for Ajanta Health products in the state, the product range includes toothpastes, brushes, toilet soaps, shaving cream, shampoo and hair oil.
As part of its strategy to offer quality products at affordable prices, Ajanta Health has categorised its products into economy, regular and premium segments.
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While regular and premium products are intended for urban markets, economy products are aimed at rural markets. The company has already launched its products in Gujarat, Rajasthan, Himachal Pradesh, Delhi and Uttar Pradesh.