Indian Olympic Association President Suresh Kalmadi today snubbed all reports that said Bollywood superstar Amitabh Bachchan should be appointed as the new brand ambassador of the Commonwealth Games (CWG) 2010.
Kalmadi, who is also the head of the Commonwealth Games said: "We want a new face to be our brand ambassador," adding that Bachchan will not be the face of the Commonwealth Games 2010.
It has been reported that the Bharatiya Janata Party (BJP) wanted Kalmadi to appoint Bachchan as the new ambassador of the games and had also written a letter to him in this regard.