BCG, AC Nielsen lay roadmap for AIMA

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Our Regional Bureau Chennai
Last Updated : Feb 06 2013 | 10:05 PM IST
 AIMA recently appointed Boston Consulting Group (BCG) to provide a strategic road map for its future product and service offerings, and also commissioned AC Nielsen ORG MARG to conduct a brand audit.

 Announcing the study findings of BCG and AC Nielsen, R Gopalakrishnan, the president of AIMA and executive director of TATA Sons, said:

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First Published: Nov 10 2003 | 12:00 AM IST

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