As many as 4.78 lakh two-wheelers have been sold in the city between April, 1992, and August, 2003. Surat is a very important territory for Hero Honda motorcycles. The reason is obvious. The company sells the highest number of its two-wheelers in Surat. Over 600 Hero Honda motorcycles are sold every month in Surat. Similarly, when Siddharth Lal, the chief executive of Royal Enfield, which manufactures the macho Bullet motorcycles, wanted to launch his new brand,
