Brand India, according to Sawhney, is an acronym of BBB - Bollywood, Bangalore and Bhatia (NRI making it good abroad). " Bollywood gossip has as much as 24% of newspaper coverage share and 31% of television pie. Three fourth of the international media reports outsourcing and fear of loss of jobs when it comes to India. The other fixation for the media are NRIs, whom I call the Bhatias. The latest fixation being Lakshmi Mittal,
