BSL Ltd, formerly Bhilwara Synthetics, has embarked upon a strategy to penetrate the mid-segment of the blended fabric market as well as expand its presence in the country.
Announcing this, vice-president (marketing) R K Garg said the strategy would help the company register 10 per cent year-on-year growth in sales in the years to come.
The Rs 140 crore BSL enjoys a 8 per cent share of the organised fabric market. It earns 40 per cent from exports.
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So long, the company was concentrating only on the premium segment. Now a new strategy was being implemented.