Cellular service operators in the state have come out with a number of Navratri-related features to cash in on the festive mood.
Both the GSM and CDMA operators have announced introduction of Navratri-related ring tones, SMS, music cards and songs.
Operators expect the subscribers to make full use of these services in the next nine days as Navratri begins on Friday.
Cellular companies have offered sops such as a reduction in night speak rates as the festival picks up momentum after 10 pm.
Also, the companies have slashed SMS charges for the next nine days. The companies say they expect call and SMS volumes to increase by at least 15 per cent during the next nine days.
Hutch has introduced special Navratri logos, ring tones, SMS and music cards, which can be downloaded at a price.
