Travel organisation Cox and Kings launched its Summer Travel Festival specially meant for the state of Gujarat. Also known as Gaurav Yatra, the festival will carry a footprint of 30-40 per cent in rural towns in the state.
Talking about the festival, Sanjeev Chhajer, vice president of Cox and Kings said, "Gujarat is a very important market for us. Hence we have introduced our Gaurav Yatra itinerary which includes features like pure vegetarian cuisine and Jain departures to Europe as well. The festival is aimed at educating the Gujarat market on the latest holiday options that the company has to offer."
The 16-day/15-night Gaurav Yatra European holiday covers nine countries of the continent including France, Germany, the UK, Italy, Switzerland, Austria, Belgium and the Netherlands.
The package price for this entire journey has been fixed at Rs 1.69 lakh, which includes economy class return airfare, hotel accomodation, sightseeing, transfers and overseas travel insurance. The company has lined up attractions in Europe such as The Lido Show in Paris, travelling to Jungfraujoch, the highest railway station in the world, and renowned crystal museum Swarovski Crystal Worlds.
"Unlike other travel organisations, we will be focusing a lot on rural towns. With such attractive prices for tour packages, we hope to generate lot of business from these towns in Gujarat, right from Visnagar to Valsad," said Chhajer.