| Geller says that despite the fact that 70.56 per cent of micro-business owners (businesses with 25 or fewer employees) hold higher-education degrees, they are no more likely to engage in strategic planning, which is the leading factor in promoting business success than those who have not earned degrees. |
| Geller studied 228 micro companies in Northern California and found that 163 respondents (70.56 per cent) hold bachelor's, master's, or post-graduate degrees; yet, there was no correlation between the educational level of the micro-business owner and the practice of strategic planning in the company. |
| In other words, incidence of strategic planning did not go up with higher education. |
| Based on previous scientific studies, which established correlation between the practice of strategic planning and micro-business success, and Geller's study, which found no correlation between the educational level of micro-business owners and the practice of strategic planning, the conclusion is clear "" higher education is not a factor in micro-business success. |
| Geller's findings raise a question. Why would highly-educated business owners, who have the knowledge and who understand the importance of planning in business, not practice such activity? |
| One reason is that micro-business owners lack the time to do so. Since traditional strategic planning methodologies were designed for very large companies, they are complex and time consuming. |
| To help micro-business owners practice strategic planning, even though they have very limited time and resources, Geller developed the Instant Strategist methodology, which allows one to develop a valid and practical strategic plan in less than eight hours. "Clearly," says Geller, "even a busy business owner can afford that." |
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