Don’t miss the latest developments in business and finance.

Govt considers price control on medical devices

Policy might also bring commissions in the trade under scanner

Sushmi Dey New Delhi
Last Updated : Sep 23 2014 | 4:39 PM IST
Lack of transparency in the health care sector could invite stricter norms and regulation.

The government might cap the maximum retail price of medical devices, mainly the ones meant for hospital usage such as stents, catheters and implants, sources said.

The health ministry and Department of Pharmaceuticals are working on a proposal to bring price regulation of medical devices under the National Pharmaceutical Pricing Authority, which monitors the prices of medicines. The latter directly caps the prices of 348 medicines deemed essential; it also keeps a tab on other prescription-based drugs.

KEEPING TAB ON COMMISSION
  • Doctors, hospitals and retailers allegedly make money as commission for prescribing expensive stents or branded medicines
  • Commission charged to push these products is passed on to the patient by the manufacturer
  • For example a stent with ex-factory cost of Rs 30,000 is sold at Rs 40,000-45,000 by distributor to a hospital, while the patient sometimes has to pay Rs 1,00,000 for it
  • Private hospitals often bribe individual medical practitioners to refer patients for knee transplants, heart surgeries
  • The government is trying to work out a policy under which such practices can be brought under scrutiny

The current idea is to keep a tab on the margins and commissions offered by medical device manufacturers, distributors or wholesalers of these products. As well as hospitals and doctors prescribing or installing these complex devices during surgeries and other procedures such as implants and transplants.

In India, with patients not well equipped to make an informed decision about devices such as stents and implants, the doctor and the retailer play a key role. There have been periodic complaints and surveys that doctors, hospitals and retailers make a lot of money from commissions for prescribing expensive stents or branded medicines. The commission charged by them to push these products is passed on to patients.

A stent with an ex-factory cost of Rs 30,000 is sold at Rs 40,000 or Rs 45,000 by a distributor to a hospital or doctor, after including marketing and supply chain margins. However, the patient pays around Rs 1,00,000 for the same stent to the hospital.

“There are aberrations, especially at the hospital level, as a patient, with little knowledge about these devices, is completely dependent on doctors,” says a health expert. “A patient cannot understand the technology of a stent or a knee implant, the importance or difference between their lengths, the chemicals used, which one has how much protein, etc.”

Medical devices are covered under the Drugs and Cosmetics Act but there is no law governing their prices. The health care sector is also perceived to lack enough checks and balances against corruption and malpractices by doctors, retailers and distributors. Sources in various government departments say private hospitals often bribe individual practitioners to refer patients for knee transplants, heart surgeries, etc.

The government is trying to work out a policy under which such practices can be brought under scrutiny, the official said.

The medical device market in India was pegged at $6.3 billion in 2013 and growing annually at 10-12 per cent. Most of it is dominated by imported products.  According to a recent report by The Boston Consulting Group (BCG), around 70 per cent of the medical devices used in India are imported.

This bridging of the gap between imported and home-made products is another area in which the government might decide on new rules. Experts say domestic products are, on average, far inferior to imported ones. The domestic manufacturing industry is concerned that price regulation by the government might make their businesses unviable.

“Pharmaceutical companies draw most of their profits from exports. The medical device industry does not have any export,” says a senior executive of a domestic medical device manufacturer.

According to a BCG report, the medical device sector in India is under-penetrated, being seven to eight per cent of the spending on health care, compared to 18 per cent on pharmaceuticals. It says the sector has the potential to touch $50 billion by 2025.

Also Read

First Published: Sep 23 2014 | 12:50 AM IST

Next Story