The Chennai-based Hasbro, the 12-year-old menswear company that owns the Genesis & Basics brands, today announced its foray into Kerala. It has tied up with over 50 top retailers across the state covering Allapuzha, Kottayam, Kochi, Thrissur, Thiruvanathapuram and Kannur among others.
The company has earmarked Rs 1 crore for expansion in Kerala, Hasbro partner, Hanif Sattar said,