Housing sales have dipped 17 per cent in the second half of 2015 as compared to first half of last year.
"Despite price movements remaining stable, home buyer demand remained low during the year due to existing high price points coupled with a cautious buyer sentiment.", CBRE said a release.
According to CBRE’s India Residential Market View for H2 2015, housing sales in the leading southern cities during 2015 continued to be driven by demand from the growing IT/ITeS workforce in the region. Majority of the housing demand here, remained concentrated in the high-end / mid-end segments, with limited transaction volumes noted in the premium / luxury segments.
Commenting on the findings of the report, Anshuman Magazine, Chairman and Managing Director of CBRE, South Asia said, “Despite the muted buyer interest noted in the housing market for much of last year, I feel that 2016 holds the promise of a market revival on the back of Government initiatives in the right direction. Apart from its renewed focus on large scale urban infrastructure and development of affordable housing, the Central Bank, for its part, remains accommodative towards further easing of interest rates. I believe these moves could help spur property purchase decisions, propelling the market forward.”
Most new housing project launches during the second half of 2015 remained focused towards the mid-end segments, primarily in secondary and peripheral neighborhoods of key cities. Mumbai led new project launches during the second half of 2015, accounting for more than 35% share of the total supply of new housing units among leading cities. Bangalore and Delhi NCR had a share of 28% and 11%, respectively, of the new property launches seen during the period across leading cities.
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“Going forward, an uptick in home buyer demand will most likely be driven by the mid-end and affordable housing segments in 2016, concentrated mostly across secondary and peripheral locations of leading cities. Owing to the demand slowdown in the market and a decided shift in home buyer expectations, developers are likely to focus on the timely delivery of their ongoing projects. Developers are also expected to remain increasingly flexible on pricing and payment structures, while right-sized and well-priced projects will continue to attract demand across India’s leading cities,” said AS Sivaramakrishnan, Head – Residential Services India, CBRE South Asia
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