| The summit that aims to bring together the brains behind some of India's most successful brands, was chaired by Rajeev Karwal, managing director and chief executive officer of Electrolux Kelvinator. |
| It emphasised the theme: Are Indian marketers building a brand or simply achieving volumes through Price? |
| HDFC chairman Deepak Parekh, who was the chief guest at the event, said: "It is the challenges of today that was going to change the fortunes of tomorrow. With global branding now sharing shelf space with home grown ones, competition has never been stiffer." |
| The panel discussion was followed by the 'Daks Awards for Brand Excellence 2004' applauding personalities and companies who have proven their forte in the branding arena. |
| The Life Time Acheivement Award went to HDFC chairman Deepak Parekh, Hiranandani Group Chairman Dr L H Hiranandani and Wipro Corporation Chairman & MD Azim Premji. |
| The award for Brand Builder of the year was shared by Foster's India MD Pradeep Gidwani, NDTV President Dr. Pranoy Roy and HLL Non-executive chairman MS Banga. |
| The award for Brand Excellence was bagged by Star Plus and marketing professional of the year was Biocon India VP- marketing Rakesh Bamzai. ICICI Bank MD & CEO K V Kamath was named the CEO of the year and McCann - Erickson walked away with the Agency of the year award. |
| The event is being sponsored by Business Standard and Institute for Technology and Management, the Star Network, Airtel and Chevrolet. |
| (* This is an upated version of an earlier story) |
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