Global tourism industry has witnessed a notable shift towards emerging markets including India, which featured as one of the most sought after destination and has been named as a "rising star", the latest Country Brand Index shows.
According to the Country Brand Index (CBI), growth rates of traditional tourism giants have been eclipsed by some rising stars.
"Africa, Asia Pacific and the Middle East are experiencing higher growth rates than the world average, in terms of total travel and tourism demand. While the mature markets most notably the Americas and Europe are falling below the world average," the report said.
The study has ranked countries across the world on the basis of 30 different categories. Of these, India was featured in six segments such as, authenticity, history, art and culture, value for money, most impressive last year and rising stars.
In the list of most authentic places, that promises to deliver distinctive and unique experiences in the world, India was ranked at the fourth place. While in the league of most historic places, and in the field of art and culture India was ranked at the eighth place across the world.
Besides, India was the second most preferred destination, in terms of value for money as it offered a lot in return for the price paid. While in the list of most impressive last year, wherein the country with the most noteworthy performance in the past 12 months, India was ranked at the ninth place.
The report quoted experts as saying that "new markets outgoing Chinese, Indian and Eastern European customers will counteract the possible stagnation of travel from mature markets".
Besides, there will be an influx of tourists from new global players (like China, Russia, India).