The Indian School of Business (ISB) is working on a market-based research programme and is planning to start a centre of excellence in marketing.
“The behavioral lab that we have currently will be part of the centre of excellence. We don’t have a doctoral programme and will plan to start one in 2010,” ISB dean Rammohan Rao, said on Friday.
The school’s flagship post-graduate programme in management currently has 440 students. It plans to take the student intake for the programme to 560 next year, he added.