Hindustan lever Ltd (HLL) has emerged as the most admired fast-moving consumer goods company (FMCG) in India, according to IMRB-A&M's annual survey of the most admired marketing firms in the country.
HLL topped in eight of the 12 individual parameters to head the table. Amongst consumer durables, Titan Industries retains its position at the helm.
The FMCG list looks different this year with P&G sliding to number 12 from the second position. Coca-Cola India wins an important round in the cola war moving up to the second position from seven last year, while its competitor Pepsi Foods drops a rank to settle at number four.
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Cadbury bounces back to its traditional number three slot after having dropped to the seventh position last year. But the most important feature has been the impressive debuts by new entrants in this section. Intel makes its entry at number 4, which was described by the rating magazine as an "applause-worthy" start. Others being Kellogg's, Parle biscuits and Henkel Spic. Godrej Soaps has moved up nine ranks to 16, while Johnson & Johnson drops nine slots to 21.
The top two positions for Most Admired Durables' marketers remains unchanged with Titan Industries and BPL, respectively.
In the consumer electronics section, LG Electronics nudges out Godrej-GE at number five, moving up from eleven. Surprisingly, it is the infotech sector which made its presence felt here also after being the trail blazers on the Indian bourses for the past one year. Intel's entry in the top five and Infosys, another new entrant, sharing a berth with Wipro at seventeen has stumped many marketing pundits. Among the big losers are Baron International, former Akai marketer, which nose-dived from number eight to 35.
Mobile phone marketers such as Motorola, Ericsson and Nokia have all fallen in varying degrees. >