In the run up to the second edition of global investors meet (GIM) being held in June 2012, the Karnataka government has begun the preparations by appointing a branding and communication agency for the event. The government has appointed state-owned agency, Marketing Consultants and Agencies Ltd (MC&A), to service the requirements of Infrastructure Development Department (IDD) for the forthcoming GIM.
According to a government order, the MC&A will work exclusively for the IDD and provide all branding and communication services until the end of GIM 2012. The services to be provided by MC&A are: development of a branding strategy, brand / image building — vision and implementation, ideation and creative design, electronic media projection — radio/television advertisements, films etc., Website design, development and online marketing communications and Event Management.
“The MC&A has been given the mandate to design and produce all kinds of communication and advertising strategies for the department for the forthcoming global investors’ meeting. It will project various activities of the department before the GIM 2012. They will produce a corporate film highlighting the achievements of the government in the infrastructure sector among others ahead of the GIM 2012,” Rajkumar Khatri, Secretary, IDD told Business Standard.
MC&A shall nominate the nodal officer to interact with the government and also provide a dedicated team of professionals with expertise in brand building. The services will be for a period from August 1, 2011 and till the closing date of Global Investors Meet 2012, the government order said.
MC&A will be paid Consultancy Retainer Fee of Rs 2 lakh per month (inclusive of all taxes).
MC& A was incorporated in 1972 to serve as Marketing Consultancy & Advertising arm of the Government of Karnataka. Since then MC&A has maintained a good track record of providing professional communication services to all the government departments, government undertakings and reputed organisations from the private sector. MC&A has nearly four decades of experience in devising and executing communication strategies for a wide range of products and services. MC&A offers a wide range of services all under one roof including the whole range of advertising, brand image building, media services, ideation and creative strategy, market studies, event planning and management, among others. MC&A has formed a team of experienced professionals with capabilities to handle these services.
The MC&A, with a turnover in excess of Rs 100 crore, has five offices in Mysore, Hubli, Gulbarga, Shimoga and Mangalore.