Mudra Ahmedabad bags 3 new accounts

Mudra Ahmedabad, a branch of Mudra Communication Ltd, has bagged three Gujarat-based accounts seeking strategic brand building and communication inputs.

These are Ahmedabad-based Astral Polytechnik Pvt Ltd, McFills Enterprise Pvt Ltd and Ajanta Transistor Clock Manufacturing Company. The combined annualised billing from these clients will be Rs 10 crore.

Astral Polytechnik manufactures chlorinated poly vinyl chloride pipes and fittings for plumbing systems in India.

McFills Enterprises is a snack products.

Ajanta Clock Manufacturing has a portfolio of calculators, educational toys, Orpat brand of telephones and a range of home appliances, apart from clocks.

Mudra has been assigned the responsibility of creating awareness of the advantages of CPVC pipes over metal pipes, which are prone to rusting and corrosion, through a brand-building campaign for the company.

For McFills Enterprises, Mudra will increase brand acceptance in consumers against leading competitive brands. For Ajanta Clocks, Mudra will launch Orpat power-saver compact fluorescent lamps and consolidate Orpat's image for Ajanta Clock Manufacturing Company.

Chandan Nath, executive vice president and branch head, Mudra Ahmedabad, said, "Mudra Ahmedabad has been at the forefront when it comes to offering professional input to entrepreneurial visionaries of Gujarat. We do not just cater to advertising needs, but also help our clients shape and realise their vision."

Nath said going beyond advertising, Mudra provides marketing-oriented solutions and involves itself from the product concept stage, researching its market feasibility and offering total communications solutions for the brand.

The company also manages communications activities of DermiCool, Livon, Krack, Itchguard, Ramdev, Mili Tea, Good Morning Tea, Jade Blue, Dairy Den and Natraj from Ahmedabad.