Mysore and Chamarajanagar Milk Federation has drawn up a roadmap to upgrade itself into a mega dairy by 2020. Besides fully computerising for better management, it has also proposed to step up its milk production and launch a variety of new products into the market.
By 2015, it plans to increase milk collection to 500,000 kgs from the present 180,000 kgs daily, close to three times growth. It is presently selling 180,000 kg milk and 30,000 kg curds, apart from a variety of milk-based products.
It has expanded its market by supplying ‘Nandini’ ghee from the Mysore Dairy to Tirupathi for preparation of ‘Laddus’, to Kottakal Arya Vaidyashala in Kerala for manufacture of ayurvedic medicines and Assam. In view of increasing demand in Kerala and Tamil Nadu for milk and its products, it has drawn up a marketing strategy to set up a cold storage at H D Kote, bordering the two states.
Highlighting the Federation’s achievements and plans, Managing Director H C Ishwara Prakash said a 20,000 litre capacity cold storage plant at H D Kote would help expansion of dairying in the backward region. The proposal needed special sanction from the government.
Besides bringing out new products like jumbo pack curds, Nandini bite and ‘Panneer’, it intends to set up milk parlours at educational institutions and nursing homes, if they welcome such a facility near their institutions. Currently, it is operating two milk ATMs in Mysore to make available milk round the clock and a walk-in cold centre at Hunsur. It is setting up similar cold centres at Chamarajanagar and Kollegal.
The Federation was the first in Karnataka to secure ISO 9001-2008 tag. It had won award twice at the national level and thrice at the state level for energy conservation, he said.
Releasing three new products of the Mysore Dairy, including a 5-litre pet jar of ‘Nandini ghee’ for bulk consumers, Zilla Panchayat Chief Executive Officer N Manjula assured ZP support for the proposal to set up a cold storage plant at H D Kote as it would benefit the milk producers in that backward region. No other milk products were equivalent in quality of those produced by the Karnataka Milk Federation, she said.