Online shopping industry may touch Rs 2,800 crore during the ongoing festive season on rising sales of consumer electronics and other products, an Assocham survey has said.
In 2010, the e-shopping sector stood at Rs 2,000 crore, Assocham said in a study.
As per the chamber's estimates, the sales of the shopping websites are expected to go up about 20-30 per cent in October.
Products like mobile phones, e-tablets, consumer electronics, gift articles, apparel and ornaments are the major attractions for consumers who shop online, it said.
The reasons for number of e-shoppers multiplying include 24 hours shopping advantage and home delivery of products.
Also, the shopping websites are offering discounts, free gifts and shopping vouchers to attract consumers, the study said.
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"Online shopping has seen a phenomenal rise in the country and will continue to do so given the great potential and huge segment of the population," Assocham said.
Further, the study said, e-shopping boom is not restricted to metros alone as people in other cities like Lucknow, Ahmedabad, Jaipur, Dehradun also prefer to buy online.