Pepsi has unleashed a series of consumer initiatives on Friday to make the festive season a wholesome experience for the people here.
Pepsi is adding high-voltage excitement to the garba programmes across the state. In Ahmedabad, Pepsi has tied up with major garba programmes in Rajpath Club, Zanzar Raas at Karnavati Club, National Institute of Design, Friends Group, Hilarious Dandia, Silver Oaks, Meghs Raas Ramzat and Gratis.
Additionally, Pepsi has also associated itself with garba programmes at popular localities such as the Goyal Intercity, the Sachin Towers and the Royal Enclave.
Sanjay Nandrajog, head of Pepsis operations in west India, said: