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PPL bags FAI award

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Dillip Satapathy Bhubaneswar
Last Updated : Mar 06 2013 | 1:20 PM IST
Paradeep Phosphates Limited (PPL), eastern India's leading Phosphatic fertiliser manufacturer, has won the Fertiliser Association of India (FAI) award for improvement in overall performance of a fertiliser company for the year 2002-03.
 
PPL won the award for its exemplary turnaround achievement including an impressive increase in capacity utilization from 32.08 per cent in 2001-02 (prior to disinvestment) to 104.85 per cent in 2002-03.
 
PPL has made steady and substantial progress in its operational performance following its take over by the Zuari Maroc Phosphates Private Limited in February, 2002.
 
In 2002-03, the company trebled its production and sales from a low of 2,50,000 tonnes to 8,00,000 tonnes and brought down losses by a remarkable Rs 170 crore from Rs 230 crore in 2001-02 to below Rs 60 crore in 2002-03.
 
Production of the acid plants also increased from a mere 5 per cent of rated capacity to over 70 per cent of rated capacity and salaries and wages were increased by over 30 per cent.
 
Aggressive marketing initiatives with increased focus on eastern markets in order to take geographical advantage of the plant's location at Paradeep, ensured better price realization.
 
In 2002-03, the company launched several new products, which have made their mark in the company's primary marketing areas such as Orissa, West Bengal, Andhra Pradesh, Madhya Pradesh, Chhattisgarh and east Uttar Pradesh.
 
PPL markets a premier range of specially formulated, micro nutrient enriched products, under the brand names Ratna and Navratna. The company officials claimed that PPL's product range is perhaps the widest in the Phosphatic fertiliser industry in the country.
 
Continuing in its recovery path, PPL produced 1,07,015 metric tonnes of DAP/NPK in November, 2003, which is a new monthly production record.
 
The Company also recently bagged its first ever export order from Nepal, valued at over one and quarter million US Dollars.

 

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First Published: Dec 19 2003 | 12:00 AM IST

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