| The managing director of Milkfed, Vikas Partap, said there had been a persistent demand from the consumers to launch the tetra pack and it was the ideal time to hit the market. |
| Milkfed has 11 plants in Punjab producing 35 products, including traditional sweets. He said there was vast scope for expansion in the milk sweets segment and the firm would launch two more in this category (son papri and dhoda) by the end of this month. Milkfed supplies 50 lakh liter per annum of ultra heat treated milk to eastern command (15 lakh litre per annum) and northern command (36 lakh liter per annum). |
| He informed that the federation procures about 7 lakh litres of milk every day and 7 lakh farmers of Punjab were earning their livelihood through Milkfed. |
| "Pure ghee and toned milk of Verka is in great demand in West Asia and we earned about Rs 13.5 crore from export business last year", he added. |
| The Punjab Milkfed also supplies 40,000 liter of milk every day to Mother Dairy. The custom packaging of milk is done at Patiala and the milk is then dispatched to Delhi for sale. |
| "We had a turnover of Rs 700 crore last year and expect to do better this year with the opening up of trade ties with Pakistan", he said. |
| He said a trade delegation was in the city to discuss the feasibility of business with Milkfed. |
| He pointed out that the government-run milk federation, a loss-making unit for two years, has clocked in profit due to a up grade of marketing strategies. |
| Milkfed was all set to pose a challenge to the private players, through an aggressive marketing drive in the near future, he added. |
| The Mohali plant of Milkfed had received the National Productivity Award, 2005, on Wednesday. |
| The award was given by the Union minister ofagriculture in New Delhi. Milk Plant Mohali bagged theaward for the third time. |
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