Singapore Tourism Board to spend $2 million to attract travellers
Southeast Asian airlines and tourism boards have gone an overdrive to make up for business lost due to the spread of the Sars virus.
Tourism boards have embarked on a major splurge. The Singapore Tourism Board alone plans to spend $2 million to attract tourists.
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Airlines in the region are offering heavy discounts to Indian travellers for onward journeys to Australasia and the US.
In May, Singapore Airlines and Malaysia Airlines are offering air fares that are 20-25 per cent cheaper than those offered by their rivals.
Singapore Airlines is offering a return fare of around Rs 30,000 in the Mumbai-Melbourne route (or any other destination in Australia) via Singapore, against the normal fare of around Rs 40,000.
Confirming the development, B K Ong, general manager (India) of Singapore Airlines, said: