Tanishq opens diamond festival in Ahmedabad

The festival will display a collection of diamond jewellery with a selection of gold mounts and setting styles in 18 k for pendants, earrings and fingerings, bangles and neckwear at a starting price of Rs 5,000.

The show will move to all major cities across the country.

According to Y L Saroja, head marketing, category management and design, Tanishq, "The collection is intended for casual wear and also for special occasions in a woman's life. Award-winning designers have designed these pieces, keeping in mind a woman's desire to possess a diamond. Tanishq continues to strive to provide its customers guaranteed and certified jewellery. The festival is organised to educate and offer its customers authentic certified VVSI/GH quality of diamonds."

The diamond festival is a part of the company's initiative to bring the wide range of jewellery collection to the people of Ahmedabad.

The festival is intended to showcase Tanishq's exquisite designs and ranges to women all over the country through its vast network of boutiques.

The company constantly evolves its product range which begins from gold jewellery in 22 kt to affordable diamond-studded jewellery.

Tanishq's jewellery prices start from Rs 600 per piece and has special "custom designed" high value sets at the top end.

The company also offers an attractive installment and savings scheme called "golden harvest" and an impure to pure' jewellery exchange programme.