The UTV Network has appointed BT’s Media and Broadcast division to carry its flagship channel UTV Movies to the US.
UTV Movies was launched on the DIRECTV DTH Platform in the US on March 18, 2009. A separate feed of UTV Movies tailored for the US market is being played out of India and is delivered to the DIRECTV Broadcast Center in Los Angeles US through BT’s Global Media Network.
Shantonu Aditya, Executive Director, UTV Global Broadcasting Ltd said “For today’s broadcasters the big business opportunity is to leverage the best means to take advantage of globalisation.”
UTV has five channels in India, including Bindass, Bindass Movies, World Movies, UTV Movies and UTVi.