On his mission
Way back in 1993-94 when we released the Essel group vision it stated clearly that you have to be thoughtful in whatever you are doing, whether it is cleaning the house or eating or drawing up strategies for your business. Thoughtfulness brings about a certain sense of clarity. I also believe we have to set our targets and goals high. otherwise we'll be happy with lower targets and then complacency has a chance to set in much easily.
Zee Telefilms Limited (ZTL), for example, designs products in such a way that it corners the maximum share of the global nedia business of the Indian Diaspora, which accounts for one-sixth of the world population. Now, of this, we say one-third of the business will go to the competition, that's fine. But after having established a leadership position in the Indian Diaspora, I want ZTL to find the products or