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Ghar-ghar Modi coming soon in 3D

Like watching the real me, says the man, while exhorting BJP cadre nationwide to get votes

BS Reporter New Delhi
Last Updated : Apr 07 2014 | 5:07 AM IST
On Monday evening, the Bharatiya Janata Party's now withdrawn slogan of har har Modi, ghar-ghar Modi will transmogrify into a three- dimensional Narendra Modi. The BJP's prime ministerial candidate said on Sunday his 3D virtual self would, over the next month, reach all places where he could not be physically present.

He also implored party workers to develop a "conquering mindset" to win the electoral battle. Modi, who declared his DNA remained that of a common worker, said each poll booth had 1,000 votes, of which 700 do come. He asked workers to reach out to at least 80 to 100 families or 400 voters before and on election day, to ensure victory. "Win each booth and we win the election," he said.

Modi's promise of showcasing his three-dimensional self across the country came a day after senior party leader L K Advani called him a "brilliant and efficient event manager".

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The BJP's effort to make the 2014 Lok Sabha polls a single-issue election - of a Modi-led government at the Centre - has meant the party in the final stretch of the campaign needs him at many more places than physically possible.

"Nowhere in the world has this technology been used at so big a scale," said Modi of his plan to reach an estimated 30 million voters by the final phase of the election on May 12. In a televised address to party booth workers on Sunday, he termed the experiment "lok shiksha" or people's education and "historical". Modi promised his 3D self at 100 places across India on Monday evening and over a thousand more places until May 12.

Modi addressed booth-level workers across the country via dedicated television channels on Direct-to-Home carriers on the occasion of the BJP's 34th foundation day.

He said the Monday evening 3D experiment would be an experience entirely different from watching him on television. The experiment, he said, was a success when tried on a smaller scale in the run-up to the Gujarat Assembly elections of December 2012. "There were workers who fought with the party's local leaders at several places. They said Modi was here in the city. We saw him but you didn't let us meet him," said Modi. The 64-year-old leader claimed the technology was such that he would also be able to see the people watching him.

Modi also cautioned booth workers to not be overconfident. He said cadres were the BJP's strength over other parties, that he'd been on the road from September, and had felt the people's desire for a change. But, that change would be possible only if the party's workers get voters to the booth on polling days.

The BJP on Sunday marked its foundation day as Vijay Sankalp Divas, having asked all booth-level workers to spend 12 hours in meeting voters in their areas, distributing the party's election symbol. Modi, who said his "essential DNA" was still that of a common worker who pastes posters and does door to door contact, asked the workers to see their job as akin to a soldier guarding a border post. "Hold your fort. Don't let the flag down. The key to winning any election is to win the polling booth," he said. And, asked them to develop a "conquering mentality", the essence to win any war. He said the workers shouldn't let go when the victory was in sight.

Possibly missing the irony of his party running what has been estimated as one of the most expensive of election campaigns, he said the BJP's cadre was the party's strength to fight a low cost election. "We may not have the techniques or resources of other parties or piles of money and media publicity but what we have is our organisation, which no other party has," he said.

Earlier in the day, Modi addressed rallies at Bijnor and Aligarh in Uttar Pradesh. Both areas have a substantial Muslim population. He accused the Congress of having overseen 700 communal riots across India, 250 of which took place in Samajwadi Party-ruled UP.

The BJP also finalised a seat sharing agreement with the Telugu Desam Party (TDP) in both Seemandhra and Telangana areas of Andhra. It will contest five Lok Sabha and 15 Assembly constituencies in Seemandhra and eight Lok Sabha seats and 47 Assembly segments in Telangana. Elections to 119 Assembly and 17 Lok Sabha seats in Telangana are slated for April 30. Seemandhra's 175 Assembly and 25 Lok Sabha seats go to polls on May 7.

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First Published: Apr 07 2014 | 12:39 AM IST

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