Axis Bank, launches ‘Axis Bank e- Gift Card’, which offers customers an alternate channel through which they can buy a gift card. The card is an online version of the physical plastic gift card which can be sent via email or SMS to the recipient, who can then use it to purchase anything online across categories like apparels, airline tickets, books and so on.
The validity of the card is one year from the date of issuance.
Domestic customers can purchase these gift cards using their credit or debit card issued by their respective bank. All purchase transactions shall be limited to sites that support verified by Visa and MasterCard secure code for two factor authentication.
Uttam Nayak, Group Country Manager–India and South Asia, VISA said, “India has a strong culture of gifting and Visa e- Gift Cards are perfect to give and to receive on any occasion and works at the hundreds of online Visa merchant sites with the same convenience and security of all Visa cards. With this launch Axis Bank takes the guessing out of gifting and provides the freedom to the recipient to buy what they want and reflects the changing preferences of Indian consumers”.