| As part of this HR exercise, the bank has appointed economist K R Ramamurthy as advisor besides bringing in two officers from other nationalised banks to syncronise its various departments. |
| Dena Bank executive director M V Nair, who was in Ahmedabad on Monday, said human resources has been identified as one of the four drivers of growth for the bank along with increasing capital adequacy, strengthening quality of assets and upgrading technology. |
| "The bank has accorded importance to the human resource aspect and has already begun initiating steps in this regard. To begin with, we have appointed K R Ramamurthy, one of India's best economist, as advisor to the bank and has also laterally roped in two officers from other banks at the level of general manager to ensure smoother synergy between various banking functions," Nair said. |
| He said over the next few months the bank will appoint 100 chartered accountants, 100 agri field officers, 100 marketing officers and interim managers. |
| "Appointment of persons in key sectors of accounting, agriculture and rural finance and marketing will greatly enhance the overall productivity of the bank," Nair said. |
| He said the thrust on retail credit meant that the retail portfolio touched Rs 700 crore at the end of the past fiscal and an additional Rs 200 crore has been added to it at the end of the first half year of the current fiscal. |
| "Dena Bank has adopted the Finmart strategy, where a focus is on selling 10 products in a forceful and customer friendly manner," he said. |
| At present the banks has achieved 92 per cent computerisation of its branches, while it will achieve the 100 per cent mark by the year end, Nair said. |
| He added that `any branch banking' has already been initiated in 100 branches located in 43 cities. |
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