Around 250 schemes of a number of approved and reputed builders are showcased in the exhibition and lures such as on-the-spot loan approval with minimum documentation, lower interest rates, free site visits and lucky draws have been offered to the visitors.
The show is a good business opportunity for builders and promoters as their projects are visited by a number of people during the exhibition.
A Toyota Qualis vehicle parked outside the venue takes the customers to the project sites in various parts of the city.
ICICI Bank is the first home loan provider in Gujarat to organise such an exhibition.
ICICI Bank had organised a similar exhibition in Vadodara last month and according to bank officials, that exhibition attracted 500 new customers to the bank.
ICICI Bank is expecting that more than 20,000 people will visit the exhibition during the next two days.
The bank is expecting the show in Ahmedabad to generate 2,500 fresh loan applications and plans to organise such shows in various other cities of the country.
Similar exhibitions have been kicked off in Hyderabad and Pune on Friday.
Rajiv Sabharwal, chief operating officer of ICICI Home Finance, said,
