With the peak season for the sale of insurance products looming large, the Insurance Regulatory and Development Authority (Irda) has entered into an agreement with Prasar Bharati, the apex body for entertainment and broadcasting.
From mid-January till the end of March, the Irda will launch a three-month ad campaign on both Doordashan TV and All India Radio, educating the masses as to what insurance means.
Year after year, on the back of the tax advantages accruable, tax payers rush to buy risk cover to bring down their tax liability. More often than not, said a senior private insurance official: