Muthoot Finance is India's most trusted finance diversified brand: Brand Trust Report

The study was conducted by TRA Research

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BS Reporter
Last Updated : May 11 2016 | 1:33 PM IST
Muthoot Finance Ltd., the flagship company of The Muthoot Group has been ranked as India’s  Most Trusted Finance –Diversified Brand in 'The Brand Trust Report, India Study 2016' conducted by TRA Research (formerly Trust Research Advisory). TRA is a leading Data Insights Company involved in understanding and researching aspects that make the intangibles of brands measureable.

The study involved 17,000 hours of fieldwork, 16 cities’ survey, 5 million data points and screening of over 20,000 unique brands.

M G George Muthoot, Chairman- The Muthoot Group, said, on the occasion, “We thank all our customers, stakeholders and well-wishers for trusting us strongly and making us the country’s most trusted brand in the category.” 

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First Published: May 10 2016 | 1:31 PM IST