Bennett, Coleman & Company will be the third promoter partner in a life insurance company being launched by Ranbaxy group firm Religare along with Netherlands' insurance major Aegon.Aegon had signed a memorandum of understanding with Religare in early July 2006.Bennett, Coleman will own a 30% stake in the proposed life insurance joint venture. While Religare will hold 44%, the remaining 26% would be held by Aegon.Bennett Coleman is a prominent media house with interests in print, television, radio and internet.The partners expect to sign final agreements in the next few months, and expects to have the partnership operational in the second quarter of 2007.