Religare, an integrated financial services provider, has formed a strategic alliance with Karur Vysya Bank to offer equity trading services to the Bank’s customers.
This will eventually be followed by a roll-out of the entire spectrum of Religare’s services to the bank’s customers. The partnership is a step forward to further strengthen the “Bancinvest” channel created by Religare, which already includes tie-ups with IndusInd Bank, Tamilnad Mercantile Bank, Corporation Bank, Bank of Rajasthan etc.
This new alliance is in line with Religare’s strategy of increasing its reach and penetration across the country. This also facilitates the creation of new business opportunities and seamless customer centricity by leveraging the core competencies of both the organisations.
Both organisations will work closely and leverage each other’s strengths to eventually ensure “customer delight”, the company said in a BSE filing.
The equity trading service will be a part of value-added offering for the Bank’s savings account customers. Religare will map its own branch network with the network of the Bank to service the clients of the Bank.
Pre-trading account opening activity will be done at bank branch and post-trading account opening the clients will be served by Religare designated branches.