| Talking to Business Standard, Joydeep Roy, chief distribution officer, Tata AIG Life Insurance, said, "The company is coming up with rural health insurance product in the next six months". |
| However, the company is yet to finalise the features of the product and whether the health insurance product would be combined with life insurance. |
| Before the product is launched, the company has to comply with the micro-insurance guidelines, informs Roy. |
| "We are yet to file for the permission for rural health product with Insurance Regulatory and Development Authority (IRDA)", adds Roy. |
| Apart from launching rural health insurance product, the company is also working on creating a new distribution channel to market its insurance products in the rural areas of the country. |
| Speaking on the company's efforts to find out a new distribution model for its rural insurance products for the rural markets, he said, "We are working to find out a innovative ways of distribution of our life insurance product in rural market". |
| He further said, "Just like agricultural produce moving without restricted to any one market, we would like to have a situation where services can also flow in a similar way ". |
| The company is exploring new distribution system where the life insurance products will be distributed in a similar way as any other products and goods are distributed in the market. |
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