I&B Ministry to Outline Awareness Campaign for Amaranth Yatra-2015 Campaign to Focus on Awareness Generation amongst Pilgrims

Secretary I&B,Shri BimalJulka, today conveneda meeting with the Media Heads of I&B ministry to outline the communication strategy for the proposed AmarnathYatra which is scheduled to commence on the 2nd of July,2015.During the meeting, Secretary, Shri Julka discussed the measures to be undertaken to implement an effective campaign amongst pilgrims for awareness generation.The meeting also discussed the role of the media campaign in increasing awareness about the yatra and the challenges the yatris were likely to face, once they embarked on this arduous trek.CEO Shri Amarnathji Shrine Board, Shri Rakesh Kumar Gupta was also present in the meeting.