Norms for Startup MSMEs Relaxed Awareness Campaign to Ensure Better Implementation of Quality Standards in MSME Sector Government has decided to relax the norms for Startup MSMEs. According to the decision, if the MSMEs can deliver the goods and services as per prescribed technical & quality specifications, the norms on prior experience and prior turnover will be relaxed for them. This will help the Startup MSMEs to take part in the mandatory 20% public procurement from MSMEs. The relaxation has been made to create a conducive environment for the startups in India, which is high on the agenda of the Government. To ensure better implementation of Quality Management Standars/Quality Technology Tools scheme under the National Manufacturing Competitiveness Programme of the Government, Ministry has decided to conduct two International Study Missions in colloboration with Confederation of Indian Industry and Consultancy Development Corporation during this year as well as in the next financial year. 100 Awareness Campaigns will be organised in the States across the Country through MSME-DIs and other Expert Organisations in the next financial year. 4 Metro Level Workshops at Delhi, Chennai, Mumbai, Kolkata and one National Level Workshop at Delhi will be organised in the next financial year.