Reaching out to the masses at the grass-root and involving them in the development process is one of the biggest challenges before the Government. This was stated by Shri BimalJulka, Secretary, I&B while delivering his address at the valedictory function of Induction Training for the Officer Trainees of Indian Information Service (IIS) - 2013 and 2014 batch - at Indian Institute of Mass Communication, IIMC, here today.