Strategy for Expansion of E-Commerce The following steps have been taken for effective expansion and foreign investment promotion of e-commerce in India: (i) the FDI policy provides FDI up to 100% under the automatic route in B2B e-commerce activities. (ii) Finance Minister, in his Budget Speech, given on 10.7.2014, has made following statement: FDI in the manufacturing sector is today on the automatic route. The manufacturing units will be allowed to sell its products through retail including e-commerce platforms without any additional approval. As per regulation framed under the Foreign Exchange Management Act, (FEMA) 1999, 100% FDI is permitted under automatic route only in B2B e-commerce activities and not in retail trading. FDI is also not permitted in retail trading, in any form, by means of e-commerce, for companies engaged in the activity of single/multi brand retail trading. This information was given by the Minister of State (Independent Charge) in the Ministry of Commerce & Industry Smt. Nirmala Sitharaman in a written reply in Rajya Sabha today.
