Text of PMs address at National Handloom Day ???????, Weaver brothers and sisters Awardees Ladies & Gentlemen ???? ?????????? ???????? ?? ????? ??????? ? ??????? ???????? ?? ????????? ?? ?????? ??????? ???? ???? ???????? ?? ??????????? ?????? ?????? ??. ??????? ?? ?? Tamil Nadu Government ?? ?? ???????? ?? ???????? ?? ???? ?? ??????? ???? ??? ?? ???? ?? ?????????? ????????? ?? ?? host ?? ??? ??? ???????? ??? ?????? ?? ????????? Handloom Day ?? ??????? ?? ??? ?? ?? ???????? ?? ?? ??? ?? ??????? ??? ?? ????? ?? ?? ??? ?????? ??? ???? ?? ??? ??, ????? ???? ????? ?? ?? ????? ?????? ?? ???? ????? ?? ?? ???? ?????? ????? ???????? ??? ????? ??? I congratulate you and extend my best wishes on the occasion of the first National Handloom Day. The Swadeshi movement was launched on 7th August, 1905. It is remembered as one of the major events of our freedom struggle. It was on this day that Indians started to boycott imported textiles. Therefore this day has a special significance for handlooms. Hence we have chosen this day to be celebrated as National Handlooms day. ????? ?? ??? ?? ?? ??? ??, ?? ??? ?????? ?? ?????? ?? ??? handloom ?? ?????? ??? ?? ???? ???? ??? ????? ?? ?????? ?? ??? handloom ?? ?????? ?? ???? ??? India is home to several world famous handloom products. To name a few we have Kanchivaram (????????) of Tamil Nadu, Baluchari and Jamdani (???????? and ???????) of West Bengal, Chanderi and Maheswari (?????? and ????????) of Madhya Pradesh, Muga (????) of Assam, Patola (?????) of Gujarat, Kani and Shehtoosh (???? and ?????) of Jammu and Kashmir and Pochampally (?????????) of Andhra Pradesh. The handloom sector has inherent strengths that we need to market. Handloom mainly uses natural fiber like cotton, silk, wool, jute etc. Therefore it is eco-friendly. We can make it even more eco-friendly by using vegetable dyes and other organic products. Today people are very conscious of the environment and holistic healthcare. We need to exploit this in marketing handloom products both domestically and for exports. On 2nd October last year, I had asked people to use one item of Khadi to brighten the lives of artisans. I am informed that since then sale of Khadi has gone up by 60% as compared to the same period last year. ????? ????? ???, ?????? ?? ???? ?? ?? ??? ??? ????? ?? ????????? ?? ?? ?? ?? ?? ??? ???????? ?????? ?? fabric ???? ???? ??? ????????? ?? ?? ????? ??? ?? ???? ??? ?? ??, ?? ??, ?? ?? ????? ?? ???? ???? ???? ??? ?? ?? ?? ?? ??? ????-???? ??? ???? ?? ??? ????? ???? ?? ???? request ?? ?????????? ?? ??? ???? ?? 60 ??????? ?????? ??? ??, ???? ?? ?? ??? ???? ???? We now also need to give a similar call for handlooms. Can we not enhance use of handlooms in our daily lives? We have many options such as clothes curtains bed sheets table covers door mats and rugs just to name a few. This will not only support handlooms but will also support our weavers. I am told that handlooms form 15% of total cloth consumption. If we raise this to just 20%, from 15% to 20%, it will give a huge boost to handlooms. Handloom turnover will increase by 33%. People, especially women, wear handloom clothes on social occasions like marriages and major festivals. We need to popularize this among our youth. This will give the much-needed boost to the handloom sector. ???? ???-??? ???? ?? ?? ?? ??? Five Star Hotel ??? ????, Seven Star Hotel ??? ???? ????, ????? ?? ?? ??? ??? ?? ??? ?? ???? ????? ?? ?? ???? ???? ??? ?? ???? ??, ?? ??? ????? ???? ??, ?????? ??????? ??? ?? ?????? ??, ?? ????? ???? ???? ?????? ??, ????? ????? ????? ?? ???? ??? ???? ?? ?? ???? ???? ???? ????? ?? ???? ?? ????? ??? ??? ???-??? ?? ???? ?? ??????? ?? ????? ??? ?? ???? ???? ?? ?? ?????? ?? ???? ????? ?? variety ????? ? ??? ???, ????? ?? ??????? ?? ???? ?? ??? ???? ??, ?? ??? ?? ???? ??, ???? ??? ?? ????? ??, ????? ?? ????? ??, ????? ?? ????? ??? ?? ?? ???? ??, ?? ?? ???? ?? ????? ?????? ?? ???? ??? ????? ?? ?? ????? ????? ?? ???? ??? ???, ???? ???? ?? ????? ???? ?? ??? ???? ????? ?????? ??? ?? ????, ?? ??????? ?? ???? ?? ??? 80% ???, 80% place ?? ??? ?? ??? ???? ??? ?? 20% place ??? ???? ?????? ?????? ???? ?? ?? ?? ?? ????? ??? ?? ???? ??? ???? ??, ???? ?????-?? ?????, ??-?? ????-???? ?? ??? ???? ??, ???? ?????? ?? ????? ?? ??? ????? ?? ???? ??? ???? ???? ?? ???? ??? ??? ??, ???? ???? ???? ?? ????-???? ???? ??, ?? ??? ??? ?????? ?? ???? ???? ??????, ?? ????? ?? ????? ?? ?? ?? ?? ????? ?? ?? ????? ???? ?? ???? ?????? ?? ???? ?? ???? ???? ???? ??, ?? ?????? ?? ?? ???? ?? ???? ???? ?? ?? ???? ?? ?? ????? ?? ????? ???? ???, ???? ???-??? ???? ????? ?? ????? ???? ???? ???? ????? ?? ????? ?? ?? ????? ?? ?????-????? ?? ???? ??? ..?? ????? ?????? ?? ????? ????? ?? ???? ???? ???? ???? ?? ?? 15-20 ??? ?? ??? ??? ??? ??? ?? ??? ??? ?? ???? ?? ????? ???? ??, ?? ???????? ???? ??, ??? ????? ?? ???? ???? ?? ?? ??? ?? ???? ???? ?????? ?? ????? ???? ??, ???? ???? ????? ?? ?? ???? ?? ???? ?? ??? ???? ??? We need to take several initiatives to make handlooms fashionable. This can be done by bringing new designs and colour schemes, constantly evolving and innovating, ensuring quality. Fashion and design education in India also needs to be re-oriented. We need to make our handloom tradition the centerpiece of fashion for India and the world. We are committed to give a rightful place to our famous traditional handloom products. India Handloom Brand has been launched with the sole objective of winning the trust and confidence of customers. ???? ??? ???? ?? ?? ????? ?? ??? ?? ????? ???, ?????? ??? ??????? ?? ?????-????? ??????, handicraft ?? ?????-????? ?????? ??, ??? ??????? ??? ????-???? ??? ???? ??? ?????? ?? ?????-????? ????? ??.. ???????? ???? ?? ?? tree ????? ??? ??? 1500 ??? ?????? ????? ??? ?????, ??? 1400 ??? ??, ??? 1000 ??? ??, ??? 200 ??? ??? ??? ????? ?? ????-???? ????? ?? ?? ????? ??? ??, ????? ???? ?? tree ??? handicraft ?? handloom ?? ?????? ??? ??????????? ?? ????-????? ???? ??? I was shocked, ?? ???? ???????? ?? ??? ?? ????? ?? ????? ?? ??? ????? ????? ?? branding ???? ????? ?????? ?? ??? ?? ???? ?? ?? ????? ?? ?? ????? ??? ?? ??????? ?? ???????? ?? ???? ??? ?????, ?????? ?? ?????? ????? ??? ???? ??????? ??, ????? ??, ???? ??? ??????? ??, ???? China ?? ?? ??? ????? ????? ????? ??? ?? ???? ???? ?? ??? ?????? ??????? ???? ??? ????? ?? ?? ??? ??????? ????? ??? ???? ??? ?? ???? ?? ?? ????? ??? ???? ???? ?????? ??? ?? ??????? ???? ????? ????? ?? ?? global branding ???? ?????, global marketing ???? ????? ????? ???? ? ???? ?? ?? ???? ???? ???-??? ?? ??? ????? ??? ?? ?? ??? ?? ???? ????? ???? ????-???? ?????? ?? ?? ???? ???? ??? ???????? ???? ???? ???? The film industry has a major role in popularizing fashion in India. And of course I know that Chennai is a big center of the film industry. Can our film makers decide that at least one out of five films will only use handlooms, handicrafts and khadi? ????? ????? ????????? ???? ???? ????? ?? popular ???? ?? ??? ??? ??????? ?? ?????? ??? ????? ??? ?? ?? ???? ?? ????? ??, ?? ????? ?? shooting ?? ?? automatic ???? ????? ???? ??? ???? ???? ??? ?? ?? ???? ?? ?? ??? ???? ??????? ?? ?? ????? ??? ???????,?????? ?? ??? ??????? ?? ?? ????? ????, ???? ????? ?? ??????? ?? ?????, handicraft ?? ????? ????, ???? ????? ??? ????? ??? ???? ??????? ?????? ???, ??? ?? ??????? ?????, ??????? ?????? ???? ????? ????? ?? ??? ???? ??????, ???? ?? ???? ??????? ??? ?????? ?? ?? ????????? ???? ?? industrial development ?? ??? ???? ??? ?? cluster concept ?? ??? ???? ??? ?? cluster ?? promote ???? ?? ??? ???? ???? ????? ???????? ?? ?????? ???? ??? ?? ????? handloom ?? handicraft ?? ????? ?? ???? ??? ????? ?? ???? cluster ?? ????? ???? ??? ???? ??? ?? ????? ????? ?????? ???? ?? ????? handloom ?? ?? ???? ???? cluster ??? ??? ??? ??? ?? ???? ????????? ????, ???? handloom ?? ???? ???? cluster ??? ??? ???? ????? ????, ?? ??????? ????, ?????????? ??? ???? ???? ???? ??????? ?? cluster ??? ??? ????? ???? ???? ?? ??? ?? ???? supply chain ?? ??? ??, ???? marketing ?? ??? ??, ???? cluster development ?? ??? ??, ???? raw material supply ?? ??? ??? ?? ?? ????? ?? ????????? ???? ?? ????? ????? ??? ?? ?????? ?? handloom-handicraft ?? ?????? ??? ????? ???????? ?? develop ???? ??? ??? Recently, we have launched the Digital India Movement. which will soon connect all Indians through the Internet. Young consumers are now buying extensively through e-commerce platforms. Therefore we should enlarge the scope of e-commerce for sale of handloom products. As we develop markets for handlooms we also need to extend support to our weavers on the production side. I am happy to learn that the National Handloom Development Corporation supplied 27% more yarn during 2014-15 as compared to the previous year. Assistance to individual weavers for building work sheds and purchasing loom and accessories will now be directly transferred to their bank accounts. We have taken a major step for developing handloom clusters at the block level. Earlier, assistance of only about 60 lakhs rupees was being given for one handloom cluster. This has now been increased up to 2 crore rupees. ???? ???????? ?? ?????? ?? ?????? ???? ??? ?? ???? ???? ?????? ??? weaver ?? ??? ???? ????????? ?????, ???? ?? shed ?? ??? ???? ??? ??? ????? ???? ???? ??, ?? ?? ????? ????? ???? ?????? The main objective of all our efforts is to increase wages of our weavers. Weaving is a very laborious job. In some cases, a weaver takes months to weave a single saree. We need to put in place systems that will ensure that they are paid their rightful wages. We also need to improve technology to enhance productivity and reduce labour in the pre-loom activity. This will help enhance income levels. Apart from increasing incomes our Government is also committed to extend robust social security cover to weaver families. We have launched a national drive for financial inclusion through Jan Dhan Yojana. Recently we have also launched three new social security schemes intended to benefit unorganized sectors. The Pradhan Mantri Jeevan Jyoti Beema Yojana will provide life insurance. The Pradhan Mantri Suraksha Beema Yojana will give you accident insurance cover. The Atal Pension Yojana will give you a pension from the age of 60. You can protect your future by paying a small amount every month. I call upon all of you to join these schemes and also ask your friends and relatives to do so. To address financing problems of Micro, Small & Medium Industries the Government has announced the creation of a MUDRA Bank. This bank has a corpus of Rs. 20,000 crores and a credit guarantee corpus of Rs. 3,000 crores. MUDRA Bank would ensure that at least 60% of the credit flows to loans of less than Rs. 50,000. I am sure this initiative will benefit handloom weavers in a big way. I congratulate all those who are being awarded today. Their expertise should be utilized for skill development programmes, as well as for production of master pieces for display. Innovative design backed by good marketing is essential for promotion of handlooms. In this context I would like the request to the Textile Ministry to consider holding competitions and giving awards for design creation and marketing of handloom products. National Handloom Day celebrations should not end with just a ceremony today. We have to make this a continuous movement. A movement to popularize Handlooms and to improve the lives of our weavers. ?? ?????? ?? ????? ?????? ?? ????? ??? ???? ???? ?????-????? ????-???? ?? ??? ????? ??? ??? ???? ??? ???? ?? ???? ?? ??? ??? ??? ?? ??? ?? ???? ?? ?? ?? ?? ??? ???? ?? ?? ??? ?? ??? ?????? ????? ??? ?? ???????? ??? ?? ?? ???? ?? ?????? ???? ?? ??? ???? ?????? Handloom ??? ???????? ??????? ???? Handloom ????? ??? ??? ??? ?? ???? ?? ?? ???? ?? ???? global ???? ?? ??? ???? ????? ?? ???? ?? ???? ?? global ???? ?? ???? ???? ??? ??? ?? ???? ?? ?? ????? ?? ???? ?? ????? ?? ???? ????? ?? ???? ???? ?? ?????? ??????? ?? ???? ??? handloom ?? ??? ?????? ?????-?????? ?? ???? ?? ????-?????? ?? ???? ???? ?? ????-???? ??? ???? ?? ??? ?? ?? ????? ?? ?????? ??? ???? ?? ???????? ?? ??? ??? handloom ?? ???? ?????? ???? ?? un-skill ?? ?? ???? ?????? ?? ?? high-skill ?? ??? ?? ??? un-skill ?? ????, ?? ????? ??? high skill ?? ????? ?? ???? ?? ???? ?? ???? ?? ?? handloom ?? ?????? ?? ?? ???????? ?? ???? ?? ???? Zero defect ?? ????, Zero effect ?? ???? ?? ?? ????? ??? product ??? ?? ?????? ?? ?? ??? ?? ?? environment ?? ??? ????? ??, ?????? ??, environment friendly ??? ??? ??? ?? ??? ?? ?????? ??????? ???? ???? ??? ????? ?????? ??????-????? ?? ?????? ???? ???, ??????? ???? ??? ?? ???????? ?? ????? ??, ???????? ?? ???? ?? ??????? ???? ???? ???? ???? ????????
