Shri Prakash Javadekar, the Minister for Information and Broadcasting has said the Digitization process was an integral component of the Digital India initiative of the Prime Minister. The Cable TV Digitization process aimed at providing the consumer with greater choices and affordable & qualitative options. The overall objective was to be sensitive to the needs and choice of the consumer. The choice of the consumer was paramount in defining the inputs, strategies and roadmap for the remaining phases of the digitization process. The Minister stated this while addressing the first meeting of the Task Force set up for Cable TV Digitization (Phase III and Phase IV) here today.