Ad spend most in Cyberspace

Though TV continues to attract the majority of advertising dollars, internet advertising saw the biggest increase, with advertisers spending 12.1 per cent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 per cent globally. Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%). Across the regions, the findings are markedly different as each media has taken root and evolved uniquely.(Click on graphic)