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Adidas planning to sell struggling Reebok division: German magazine

The group plans to complete the sale by March 2021, the magazine said, without citing sources

reebok
Shares in Adidas jumped on the news and traded 3% higher at 1039 GMT
Reuters FRANKFURT/MUNICH
1 min read Last Updated : Oct 22 2020 | 5:06 PM IST

Adidas is planning to sell its long-struggling Reebok division, Germany's 'Manager Magazin' reported on Thursday.

The group plans to complete the sale by March 2021, the magazine said, without citing sources.

Adidas declined to comment.

Shares in Adidas jumped on the news and traded 3% higher at 1039 GMT.

Investors have repeatedly https://www.reuters.com/article/us-adidas-reebok-idUSKBN1871JH called on management to dispose of Reebok, impatient with the lack of progress to turn around the business.

Adidas bought Reebok in 2005 for $3.8 billion.

 

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Topics :adidasReebok

First Published: Oct 22 2020 | 5:00 PM IST

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