 "Apple shares up before expected launch of iPad Pro lineup, iPhone SE")
Driven by a series of rumoured new products launch this week, Apple shares on Monday surged one per cent to hit an all-time high of $141.46.
According to media reports, Apple is expected to unveil the new iPad Pro lineup, a larger iPhone SE model with 128GB storage and new Apple Watch bands this week.
"Company shares received another bump in late February when financial guru Warren Buffet's Berkshire Hathaway quadrupled its investment in Apple to more than 57 million shares at the end of 2016," appleinsider.com reported on Monday.
The new 10.5-inch iPad Pro will not include Home button and is also rumoured to have a higher-resolution display and quad microphones.
The updated 12.9-inch iPad Pro is expected to feature a 12MP rear camera and True Tone display using advanced four-channel ambient light sensors to automatically adapt the colour and intensity of the display to match the light in the surrounding environment.
The company is also planning to introduce a new connector type for accessories for the iPhone, iPad and other devices through its official Made-for-iPhone (MFi) licensing programme.
Called 'Ultra Accessory Connector' (UAC), the eight-pin connector is slightly less thick than USB-C and near half as wide as both USB-C and Lightning.