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Apple spending $10.5 bn in robots & new machinery

To get a jump on rivals like Samsung Electronics Co and lay the groundwork for new products

Bloomberg San Francisco
Last Updated : Nov 14 2013 | 12:18 AM IST
Apple Inc is putting a record $10.5 billion to work in new technology - from assembly robots to milling machines - that consumers will never see.

To get a jump on rivals like Samsung Electronics Co and lay the groundwork for new products, Apple is spending more on the machines that do the behind-the-scenes work of mass producing iPhones, iPads and other gadgets.

That includes equipment to polish the new iPhone 5c's colourful plastic, laser and milling machines to carve the MacBook's aluminum body, and testing gear for the iPhone and iPad camera lens, said people with knowledge of the company's manufacturing methods, who asked not to be identified because the process is private.

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First Published: Nov 14 2013 | 12:08 AM IST

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