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China's Great Wall to launch new brand for off-road vehicles: Chairman

China's Great Wall Motor will launch a new standalone brand for its off-road vehicles, chairman Wei Jianjun said, as automakers pursue new segments when sales in world's biggest car market pick up

Great Wall Motors Wey, Wei Jianjun
Great Wall Motors Wey CEO Wei Jianjun
Reuters BEIJING
1 min read Last Updated : Mar 22 2021 | 9:19 AM IST

BEIJING (Reuters) - China's Great Wall Motor will launch a new standalone brand for its off-road vehicles, chairman Wei Jianjun said, as automakers pursue new segments when sales in world's biggest car market pick up.

Wei said Great Wall, the country's top pick-up truck maker, plans to launch the "Tank" brand during the Shanghai auto show this year in April.

Baoding-based Great Wall earlier this year also launched a new standalone brand for electric and smart vehicles. It is also building an EV factory with BMW in China.

 

(Reporting by Yilei Sun and Tony Munroe; editing by David Evans)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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Topics :Great Wall MotorChina

First Published: Mar 22 2021 | 9:05 AM IST

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